Strategy. Structure. Successful Launches.

Helping brands bring order to complexity through thoughtful marketing leadership and flawless execution.

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Friction vs. Execution Clarity

The Execution Gap

Growing brands rarely suffer from a lack of creativity. They suffer from execution friction. Lean marketing teams often become operationally disorganized, causing campaign delays, agency misalignments, and massive structural bottlenecks that dilute the brand's potential.

The Strategic Solution

Studio Oriana bridges this exact gap. By introducing enterprise-level creative operations and structured launch coordination, we turn complex marketing ideas into flawless execution. We install the systems that allow creativity to thrive without operational chaos.

Philosophy

Great marketing doesn't happen because of one great idea.

It happens when strategy, creativity, operations, and execution all work together.

That's where I do my best work.

What I Offer

  • Brand Strategy

    Providing global brands like P&G and Hyatt with structured operational frameworks that clarify the brand promise.

  • Marketing Operations

    Designing modern commercialization systems and multi-tier launch pipelines for industrial heavyweights like James Hardie.

  • Campaign Launches

    Executing high-stakes projects like Expedia DMO campaigns, Taco Bell’s Web of Fries launch, and full media programs.

Enterprise Credibility

10+ years leading brands

James Hardie

Amazon

Lionsgate

HYATT

Expedia

Proctor & Gamble

Selected Case Studies

A curated collection of marketing initiatives spanning hospitality, travel, entertainment, consumer products, and product commercialization. Each case study highlights my strategic approach, cross-functional leadership, and the thinking behind the work.

Because many projects contain proprietary information, portfolio access is available upon request.

Request Portfolio Access

The Process

Audio & Align

We analyze your team's current campaign bottlenecks, communication loops, and workflow operations.

Infrastructure

We build and optimize review pipelines, launch checklists, and agency management processes.

Embedded Lead

We step in as your fractional manager, directly leading campaigns and coordinating cross-functional launches

Launch & Scale

We drive successful execution on campaign day and hand off a clean, repeatable operational system.