Brand Strategist • Campaign Leader • Media Maven
Hi, I’m Chanel Tate — a marketing strategist with 10+ years of experience building and elevating brands through data-driven storytelling, cross-functional collaboration, and media innovation. I've led campaigns and brand experiences for global companies like Hyatt Hotels, Expedia, Amazon Ads, Procter & Gamble, Viacom, and VIBE Magazine.
Most recently, I served as Global Brand Manager at Hyatt Hotels Corporation, where I oversaw brand strategy, creative development, and guest-facing initiatives for Hyatt Place, Hyatt House, and Caption by Hyatt. My work spanned multi-channel campaigns, positioning frameworks, internal rollouts, and long-stay programs across global markets.
My background bridges agency, publisher, and in-house roles. I began my career at Starcom Mediavest Group/Tapestry (Publicis Groupe) as a Multicultural Media Buyer supporting Procter & Gamble and Bank of America. I then led digital and client-side campaigns at Amazon Ads and managed multi-million-dollar tourism budgets at Expedia Group — including campaigns for Visit Mississippi and Visit Las Vegas.
Early roles at VIBE Magazine and Viacom sharpened my instincts for storytelling and audience connection — skills I now apply to integrated marketing, performance media, and brand growth strategies.
Known for translating brand vision into tactical execution, I bring a rare blend of creative insight and operational know-how. From building equity for global hospitality brands to driving inclusive media strategies, I lead with curiosity, agility, and heart.